Five Must Have Features for Your Restaurant Website

Every restaurant needs to have a website to engage customers, and grow business. Merely having a website won’t help. According to leading restaurant website design services, once the visitor lands on your restaurant website, the focus should be on offering good experience and value to the potential customer.

The primary aim of the website is to provide information customers are looking for, engage them online and finally encourage them to visit your restaurant. So what are the must have features that will engage customers and enable conversion of online visitors into dining customers?

  1. Mobile-Friendly Design

Smartphones have become primary devices to access the Internet. As per a report published by industry monitor Ofcom, people in the age group of 16-34 use their smartphones to access online content. Hence, your restaurant website needs to be ready to handle mobile customers.

You need to ensure the visitor does not struggle while navigating your restaurant website from palm screen sized device.  Spare your customer from the trouble of zooming and pinching the screen to view content on the website.  You need to focus on creating a mobile responsive design that adapts to the device on which the website is viewed.

  1. Accurate Information

The restaurant website is the primary source of all information related to your website. However, customers can also use other platforms such as local directories, and mobile apps to find restaurants. It is necessary to maintain your online presence on such sites and also keep your restaurant website updated at all times. Your website should provide basic information like

  • Address and directions
  • Phone number
  • Hours of operation
  • Menu and nutritional information
  • Contact us form or email address

You need to provide clear information about special event and announcements, promotions and deals on your website. At the same time, it is also necessary to remove all outdated information such as past events, expired deals and promotions.

Besides providing updated information about menus, you need to also provide photos of dishes that are visually engaging. The restaurant website should have a photo gallery that will have photos of the dishes and special events held.

  1. Email Re-targeting

Restaurants need to cultivate the base of regular customers. Email marketing provides you an easy way to lure your customers to visit your restaurant again. You can influence customers by focusing on unique selling points that other restaurants might not have. Some of the unique selling points can be

  • Exotic cuisines
  • Offer Seating arrangements that others can’t
  • Desserts prepared with five-star flair
  • Special menu options
  • Great prices
  • Incredible service

Once you have crafted your unique selling points, you can use them in your email campaign. You can send emails on regular basis to remind them you are an option when they are looking for a place to eat out. Highlighting your USP’s tells them how really good option your restaurant is.

  1. Social Media Integration

Social media platforms are good place to interact and engage customers. You might be having a social media strategy for your business but to get the full benefits, your restaurant website design should allow integration of social media tools in your website. Social media platforms like Pinterest, Facebook give you abundant opportunities to advertise your restaurant and its services to millions of customers.

You can use social media platforms to offer exclusive deals and information, respond to customer queries, and requests. Besides having information full menu on website, you can share pieces of menu on social media platforms to entice customers to visit your restaurant website. Social media integration allows your customers to easily connect with your business on social media platforms.

  1. Easy Online Bookings

The convenience of booking online can increase Internet traffic to your restaurant website and also increase footfalls in your restaurant Online booking facility takes away the need to call the restaurant number to book a table; customer can easily book or cancel his booking with equal ease by visiting website. The more accommodating your website is, the better user experience your customer will have. All this leads to creating a good impression of your restaurant.

Your restaurant website design should have above mentioned features as they allow you to connect with customer and also help in branding.  These features are important as they present dual benefits; attracting new customers and cultivating loyalty in repeat customers that is essential to grow restaurant business.