Ten Tips for Effective Restaurant Web Design

Any business for that matter requires a website to boost its brand image and stay in touch with its customers. There are a lot of features and information that goes into the making of an effective restaurant web design. If you are new to the concept of designing websites and own a restaurant business, this article is for you. The article will list out the most necessary elements that goes into designing a website for restaurants. Read on to find out.

1. Brand Image

The first thing to do in restaurant web design is to clearly define your business and give it a brand image. Next, you have to maintain this image throughout your website, across all the pages. Come up with a well-designed, unique logo and maintain a constant and interesting flow in all of your written content. Mention every detail about your restaurant business, the services you offer and ways one can contact you. Transparency is the key for a successful business, be it any.

2. CMS Integration

It is impossible to rely on a programmer or a web developer to upload and manage content on your website. You need to have an easy to use Content Management System (CMS) integrated to your website so that you can manage your own affairs. WordPress and Joomla! are few of the most popular CMS used in restaurant web design.

3. CRM Integration

Keeping in touch with your customer and collecting their valuable feedback is very important if you are running a restaurant business. In order to keep this process simple and organized, you need a Customer Relationship Management (CRM) system integrated into your restaurant website. Automated chat boxes, newsletters, user data collection are few of the functions a CRM can offer.

4. Social Media

The online world today is such that websites and social media channels have to go hand in hand in order to support each other. They should be effectively integrated such that there is no gap to bridge when it comes to navigation and content flow. Given that customer engagement is of prime importance, social media integration becomes an important aspect of restaurant website design.

5. Color Scheme

First impression is always the last impression and so proper thinking should be dedicated into designing the overall look of your site. Given that restaurants come under the hospitality sector, the designs and colors should be inviting and attractive. In addition, modernity is another aspect to consider during the restaurant web designing process.

6. High Quality Elements

A website consists of a wide array of visual content seems to be the most engaging of all. Include high quality photos and videos on the website to inform your visitors about your restaurant, the food, beverage and ambience it offers. However, ensure that these high quality images and videos are also efficiently compressed such that they don’t hinder the load speed.

7. Keep it Light and Fast

Load time is both a boon and curse, depending on how fast your website loads. The restaurant web design should keep the content and design as light as possible by using efficient compression techniques. You can’t afford to be slow in the age of superfast internet.

8. Blog

Having an active blog is an addon to SEO and user engagement. You can have a regularly updated blog that consists of user friendly content like food recipes and company announcements. Designing a reader friendly blog is another aspect of effective restaurant web design.

9. SEO

Though it is technical and complex in nature, if you don’t design your website to be search engine friendly, this will become a drawback. User friendly content, appropriate tags, effective keyword integration and localization are few of the constituents of a successful SEO strategy.

10. Mobile Responsiveness

Lastly, the restaurant web design must be such that it fits across all screens and adjusts to all devices. Mobile responsiveness will help in improving user engagement and SEO. Moreover, search engines like Google prefer only those websites that are mobile responsive.

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