Web Design Mistakes to Avoid

Your website is the face of your business in the online world. Quality and usability are critical aspects that your business website must possess. If visitors don’t stay on your website for long, you won’t have enough conversions.

There can be many reasons why a website may have a high bounce rate. Perhaps the web design did not interest people or maybe they didn’t find the information that they were looking for.

If you are thinking about designing a new website for your business or revamping an old one and for that purpose evaluating web design West Chester, here are some of the web design mistakes you should avoid.

Relying on Home Page Sliders

Many websites have home page sliders that often convey competing messages to users. Also, one slide is replaced by another before the audience has been able to comfortably comprehend it. Home page sliders were very popular when they came out but in 2020, they have become outdated. From the perspective of business, they don’t really work anymore. People are not interested in them and many web designers in Philadelphia don’t like using them.

The reason why home page sliders aren’t effective is that most people don’t wait around looking at these sliders before they start navigating through the website. If people aren’t paying attention to them, what is the point in having them? Besides, they don’t really help in converting traffic. Not using a home page slider simplifies the home page.

Confusing and Cluttered Navigation

Your website visitors should be able to find their needs quickly and easily. You must have come across websites where you found it difficult to get around. These are the kind of websites where too much is happening all at once like say irritating pop-ups and on the face chatbots. This has a jarring effect on users visiting the website for the first time. Such websites with confusing and cluttered navigation tend to have high bounce rates.

There have been many instances where designers tried to be too clever with the navigation or considered web-savvy users only when designing websites. There is nothing wrong in being creative and trying to be different but you don’t want users guessing on how to use your website. This process should be intuitive. It is important to have a clear menu visible to them. At the same time, you shouldn’t have overstuffed navigation menus which are not considered good for your website’s SEO.

Too many CTAs

Call-to-Actions (CTAs) like ‘Get Started’, ‘Sign Me Up’, ‘Add to Cart’, ‘Buy Now’, etc can be seen in most business websites. Call-to-Action buttons do serve their purpose but only when they are strategically placed on websites. Too many Call-to-Actions on a single page is an overkill and doesn’t portray a professional image to visitors who may feel pressured and annoyed.

Too many Call-to-Action buttons will deter visitors from clicking on them and you don’t want that. Think about your own experience. Do you like a salesperson who is pushy? With an overabundance of Call-to-Actions, your visitors will also feel the same.

Slow Load Times

A slowly loading website is a major web design mistake. Most visitors will leave a website if the pages take too long to load. Sometimes a website loads slowly because of the server. Excessive flash content, Inadequate caching techniques, too many ads, using an outdated content management system can also slow down a website.

Also, page speed and SEO is connected. This means designing and building your site for speed will increase your visibility. While weighing web design West Chester options, you should pay special attention to the speed aspect of your website.

No Analytics to measure Performance

You need to know what is working with your website and what is not so that accordingly, you can revise your strategies. You should be able to track the performance of your website with an analytics tool. The analytics tool that is most widely used is Google Analytics. This tool will give you loads of valuable information like bounce rates, conversion rates, etc.

While designing your website, your designer should install the required plugin that will connect your website easily to Google Analytics.

Do you have any questions about web design in West Chester?